语言经济价值观视角下的企业简介英译策略研究  

Strategies for Company Introduction Translating from the Perspective of Language Economic Value

作　　者：李争[1] 夏明涛 王一美[2] 

机构地区：[1]安徽理工大学外国语学院,安徽淮南232001 [2]华北理工大学外国语学院,河北唐山063000

出　　处：《吉林工程技术师范学院学报》2016年第12期45-47,共3页Journal of Jilin Engineering Normal University

摘　　要：基于语言经济价值观视角,通过对比中英文企业简介的差异,结合中西方思维方式的特点、译文受众接受能力和译文受众期待等要素,提出企业简介英译策略,目的是帮助企业树立良好的国际形象,促进企业的对外宣传,发挥语言在企业参与全球竞争中的经济价值。The paper proposed some strategies in translating company introduction through a comparison between the texts in Chinese and English and an analysis on different ways of thinking of the speakers of the two languages , readers＇ receptivity and anticipation from the perspective of language economic value, to help Chinese companies with a good international image and their public promotion by giving full the role of language in these companies＇ participation in global competition. hoping play to

关 键 词：语言经济价值观 企业简介 英译策略 

分 类 号：H315.9[语言文字—英语]