对某高职院校招生宣传工作的调查与研究  

Investigation and Research on Enrollment Propaganda Work in Higher Vocational College

作　　者：徐茂林[1] XU Maoqin(Changjiang Institute of Technology, Wuhan 430212, China)

机构地区：[1]长江工程职业技术学院,武汉430212

出　　处：《长江工程职业技术学院学报》2017年第1期47-49,65,共4页Journal of Changjiang Institute of Technology

摘　　要：对长江工程职业技术学院2016级新生进行问卷调查,分析学生选择学校和专业的动机,了解学生接触、熟悉学校的途径,从而评估学校在招生宣传工作中各种途径和措施的效果,针对工作中存在的问题提出相应的招生宣传策略,为下一步招生宣传工作提供数据支撑和对策参考。A questionnaire survey on 2016 freshmen of Changjiang Institute of Technology was conducted to analyze their approaches of contacting and understanding schools and their motivations of choosing schools and major.The effect of various ways and measures in recruitment propaganda work is assessed,putting forward the corresponding strategies for enrollment propaganda of in accordance to the existing problems,and providing data support and suggestions for future work.

关 键 词：高职院校 招生宣传工作 调查与研究 

分 类 号：G473.2[文化科学—教育学]