“互联网+”时代戏曲网络社群构建的策略与方法  

Constructive Strategy and Means of Internet + Contemporary Opera Internet Community

作　　者：侯文辉[1] 万江[1] 

机构地区：[1]南京工程学院艺术与设计学院,江苏南京211167

出　　处：《艺术百家》2017年第1期100-104,共5页Hundred Schools In Arts

基　　金：2015年度教育部人文社会科学研究规划基金项目"文脉精神:基于以地域性传统文化传承与创新为理念的动画话语建构研究"(项目编号:15YJA760011)阶段性成果;2016年度江苏省文化科研课题"基于‘互联网+媒体’的非物质文化遗产传承机制研究:以动画艺术生产为例"(项目编号:16YB04)阶段性成果;2016年度南京工程学院科研基金(项目编号:CKJB201604)阶段性成果之一

摘　　要：戏曲文化与大众媒介的发展互为因果,"互联网+"使戏曲文化影响愈益广泛。文章讨论"互联网+"背景下戏曲网络社群的形成与现状;通过戏曲文化传承与戏曲网络社群之间隐蔽关系的分析,揭示建构戏剧网络社群的文化意义。文章进一步从戏曲网络传播中受众娱乐消遣需求、社会交际需求和自我认同需求维度对现代性与戏曲网络社群构建策略进行考察,对"互联网+"环境下戏曲网络社群建设方法提出建议。Opera culture and popular media are related closely. Internet ＋ helps opera to spread widely. In this paper, we discuss the form and current situation of opera internet community in the context of Internet ＋. And through an analysis of the relationship between the inheritance of opera culture and opera internet community, we reveal the cultural significance of establishing opera internet community. And further, we study the modernity and constructive strategy of opera internet community from perspectives of audiences＇amusement requests, social communicative needs, self - identification needs, and also propose some advices for how to establish an opera internet community in the context of Internet ＋.

关 键 词：戏曲艺术 “互联网+” 戏曲网络社群 现代性 传播 传承 策略 

分 类 号：J0[艺术—艺术理论]