以微信为载体增强高校思想政治教育的亲和力与实效性  

Strengthening the Effectiveness and Affinity of Ideological and Political Education in Universities with Wechat as the Carrier

作　　者：柴素芳[1] 刘培[1] 

机构地区：[1]河北大学马克思主义学院,河北保定071002

出　　处：《河北大学学报（哲学社会科学版）》2017年第2期37-45,共9页Journal of Hebei University(Philosophy and Social Science)

基　　金：河北省高等教育教学改革研究与实践项目"以微电影创新思政课融通教学模式的理论与实践研究"(2016GJJGG004);北京市中国特色社会主义理论协同创新研究中心(中国政法大学)研究成果

摘　　要：习近平总书记在全国高校思想政治工作会议上指出,"要运用新媒体新技术使高校思想政治工作活起来"。作为新媒体的新鲜力量,微信已全面渗入到当代大学生学习与生活中,深刻改变着大学生的生活方式与思维模式,潜移默化地影响着他们的价值取向。采取理论与实证研究相结合的方法,通过对全国27个省(市、自治区)917名大学生、高校思想政治理论课教师、辅导员的调查,提出了以微信为载体增强高校思想政治教育亲和力与实效性的路径。General Secretary Xi Jinping pointed out in the ideological and political conference of colleges and universities in the whole country that ＂we should make use of new media and new technology to make ideological and political work of colleges and universities live up＂. As a fresh power of new media, Wechat has penetrated into contemporary college students＂ study and life, changing the way of life and thinking mode of college students profoundly, and influence their value orientation. Basing on the combination of theoretical and empirical research methods, through the survey of 917 college students, teachers of Ideological and political theory courses and counselors in colleges and universities in 27 provinces （autonomous regions and municipalities）,this paper puts forward the method of using Wechat as carrier to enhance the effectiveness and affinity of ideological and political education in colleges and universities.

关 键 词：微信 载体 思想政治教育 亲和力 实效性 

分 类 号：G41[文化科学—教育学]