浅谈服务经济时代服务营销观念  

A Brief Study on Service Marketing in the Service Economy Era

作　　者：陈福明[1] 

机构地区：[1]苏州经贸职业技术学院,江苏苏州215021

出　　处：《高职论丛》2006年第1期1-3,共3页Higher Vocational Education Forum

摘　　要：服务经济时代的到来,促使西欧等发达国家己经有70%以上的劳动力受雇于服务行业,制造业也有70%左右正从事各种隐性服务的活动,服务营销集中关注服务组织与制造业的服务部门对营销职能的管理,服务营销的原则是顾客价值、顾客满意感、服务质量、顾客忠诚感。With the coming of service economy era, over 70% employees of the developed countries in the Western Europe are in service sector. And about 70% employees in manufactory industry are engaged in invisible service activities. Service marketing focusing on marketing administration of service organization and service departments carry out. The principle of service marketing is customer value, custom satisfactory, service quality and customer loyalty.

关 键 词：服务经济 服务营销 顾客价值 顾客满意感 服务质量 顾客忠诚感受 

分 类 号：F719[经济管理—产业经济]