微信公众平台辅助高职院校专业教学的探索与实践  

Exploration and Practice of WeChat Official Account Assisted College Specialized Teaching

作　　者：易弦 董斌[1] 赖巧晖[1] 

机构地区：[1]广东农工商职业技术学院,广东广州510507

出　　处：《安徽农业科学》2017年第12期239-242,共4页Journal of Anhui Agricultural Sciences

基　　金：2015年广东省高职教育教学改革项目(GDJG2015092);广东农工商职业技术学院院级课题项目(XYYB1310);2015年广东省高职教育农业类专业教学委员会教学改革项目

摘　　要：微信公众号是移动互联网上信息传播的重要平台之一,它的出现正逐渐改变着传统高校专业教学模式和学生的学习方式。针对传统授课教学模式存在知识滞后性及授课模式单一性的问题,以广东农工商职业技术学院园林技术专业的微信公众号为例,基于微信公众号后台分析功能进行了用户分析、图文分析和消息分析,提出了微信公众平台辅助高校专业教学切实可行的操作方法和策略。结果表明,通过多渠道的图文传播方式能有效提高图文阅读数,与专业知识密切相关的高质量推送内容是保证图文转化率的重要手段;在19∶00—22∶00时间段内推送消息,更能增加用户的阅读人数。WeChat official account is one of the most important information communication platforms in the mobile Internet, it is changing traditional college teaching mode and learning style recently. In view of the problems of the traditional teaching mode of knowledge lag and the singleness of teaching mode, and take the WeChat public number of Landscape Technology Specialty in Guangdong AIB Polytechnic College as an example, the practical methods and strategies of the WeChat public platform to assist the professional teaching of colleges and universities were put forward,which based on the analysis of the function of WeChat public number, user analysis, graphic analysis and message analysis. The results showed that multi image-texts transmission ways and high quality professional content can improve image-texts reading quantity. Pushing messages from 19：00 to 22：00 can improve reading quantity more.

关 键 词：微信公众平台 高校专业教学 数据分析 园林技术专业 

分 类 号：S-01[农业科学] G710[文化科学—职业技术教育学]