基于中高职衔接的汽车营销与服务专业课程体系构建研究  

Research on the Construction of Curriculum System of Automobile Marketing and Service Based on the Connection of Higher Vocational Education

作　　者：严义章[1] 熊其兴[1] 杨顺芳 

机构地区：[1]武汉职业技术学院,湖北武汉430074 [2]武汉华星天佑汽车销售公司,湖北武汉430074

出　　处：《武汉职业技术学院学报》2017年第2期32-35,50,共5页Journal of Wuhan Polytechnic

基　　金：2016年湖北省教育厅人文社会科学研究项目"基于中高职衔接的汽车营销与服务专业人才培养方案研究"(项目编号:16G291);2015年武汉职业技术学院研究课题"基于中高职衔接的汽车营销与服务专业人才培养方案研究"(项目编号:2015YJ017)

摘　　要：课程体系是实现人才培养目标的重要载体,构建基于中高职衔接的一体化课程体系是开展中高职衔接教育的核心工作。在汽车营销与服务专业"3+2分段贯通制"衔接教育中,应按照整体设计、分段实施的原则,通过岗位分析,准确定位中职与高职两个阶段的人才培养目标;以职业能力为本位,构建基于中高职衔接的模块化课程体系,避免课程重复与脱节,为中高职教育的顺畅衔接打下坚实基础。The curriculum system is an important carrier to achieve the goal of personnel training, and the integra-tion of the curriculum system based on secondary vocational education and higher vocational education is the core work of vocational education. In the joint education system of “3 ＋ 2 segmentation system” of automobile marketing and ser-vice, we should accurately locate the personnel training objectives of secondary and higher vocational talents through the post analysis, according to the principle of overall design and segmentation. Professional ability-based, to build a modular system based on the convergence of higher vocational education system, to avoid repetition and disjunction, for the smooth convergence of secondary and higher vocational education to lay a solid foundation.

关 键 词：中高职衔接 汽车营销与服务 课程体系 人才培养方案 

分 类 号：G712[文化科学—职业技术教育学]