基于复杂网络理论的新产品扩散网络演化模型研究  

Research on the Diffusion Network Evolution Model of New Products based on the Complex Network Theory

作　　者：张凡[1] 汪晓虹[1] 耿显民[1] 

机构地区：[1]南京航空航天大学理学院,南京211106

出　　处：《西安文理学院学报（自然科学版）》2017年第3期1-5,11,共6页Journal of Xi’an University(Natural Science Edition)

摘　　要：基于复杂网络理论研究了新产品扩散网络的几何特征,提出了新产品扩散网络演化模型;利用连续性理论,给出了演化模型的拓扑统计结构,证明了该演化模型生成的新产品扩散网络的度分布具有无标度性;利用MATLAB进行随机模拟,证明了模型的正确性.In this paper, based on the complex network theory, the geometric characteristics of the diffusion network of new product are studied, and the diffusion network evolution model of new product is proposed. By using the continuity theory, the topological statistical structure of the evolution model is given, and it is proved that the degree distribution of the diffusion network of new products generated by the evolution model is scale-free. The correctness of the model is proved by the random simulation of MATLAB.

关 键 词：复杂网络 连续性理论 度分布 新产品扩散 

分 类 号：F273.2[经济管理—企业管理]