地域文化影响下合肥城市形象的定位与传播研究  

A Study on the Image Location and Spread of Hefei City under the Influence of Regional Culture

作　　者：盛夏[1] 潘倩[1] 

机构地区：[1]安徽城市管理职业学院城市设计系,安徽合肥230601

出　　处：《北京城市学院学报》2017年第3期25-28,共4页Journal of Beijing City University

基　　金：安徽省高校人文社会科学研究重点项目"巢湖文化视角下的合肥城市视觉形象设计研究"(SK2014A161)

摘　　要：地域文化和城市形象关系紧密,互为表里,地域文化是城市形象的灵魂,城市形象是地域文化的视觉载体。巢湖文化作为合肥地区重要的地域文化,在当前的合肥城市形象定位中具有重要的影响力。合肥城市形象定位应该抓住巢湖文化的精髓,将其融入到城市形象设计中,并整合各种方式手段进行有效传播,打造出"大湖名城、创新高地"的城市名片,以促进合肥地区区域形象的提升。Regional culture and the city image are closely tied to each other and mutually influenced. The regional culture is the soul of the city image, and the city image is the visual carrier of regional culture. As an important regional culture in Hefei, Chaohu Lake Culture has an important influence in current positio- ning of Hefei city image. When positioning Hefei city image, we should seize the essence of Chaohu Lake culture, integrate it into the city image design, and integrate various means and methods for effective com- munication so as to create the urban business card of ＂great lake city, innovation highland＂ to promote the regional image of Hefei.

关 键 词：城市形象 地域文化 定位 传播 

分 类 号：J0-03[艺术—艺术理论]