基于NYOP模式的导游薪酬体系创新研究  

Research on the Innovation of Tour Guide Salary System Based on NYOP Model

作　　者：王亚辉[1] 武邦涛[1] 

机构地区：[1]上海交通大学安泰经济与管理学院,上海200030

出　　处：《上海管理科学》2017年第3期106-110,共5页Shanghai Management Science

基　　金：国家社科基金"我国旅游业创新能力培育与发展研究"(10BJY089)

摘　　要：在我国旅游市场不断扩大的背景下,导游服务质量对于旅游业整体服务水平的提升至关重要。然而,导游与游客之间当前尚未建立应有的和谐关系,强制购物等现象时常发生,导游服务质量并未得到相应的提升。透过各种矛盾的表象,导游薪酬问题是导游服务水平较差的症结所在。本文分析了导游薪酬问题的成因,对导游薪酬体系和生存环境进行重新定位,将实现导游收入的合理化、客观化和市场化作为解决导游薪酬问题的突破点,进而借助NYOP模式从互联网商业模式的角度提出了导游薪酬体系创新思路。Tour guide service quality is critical to the improve of the total service level of tourism under the background of gradual expansion of our tourism industry. However, there isn？t a responding harmonic re-lationship between tour guides and tourists, which can be attributed to some phenomena which always hap-pen such as mandatory consumption. Guldens service quality has not been accordingly improved. Through the surface of various contradictions, we can find the point to improve service quality due to the salary of tour guides. This paper typically analyzes the problems and causes of tour guide salary system and reposi-tions the tour guide salary system and the living circumstance of tour guide. Meanwhile it will make in-comes of tour guide become rationalization, objectification and marketization as a breakthrough point, and uses NYOP model to put forward the tour guide salary system innovation from the angle of the internet business model.

关 键 词：导游薪酬 NYOP模式 新平台 

分 类 号：F59[经济管理—旅游管理]