大学生群体的低碳消费行为及影响因素研究  

A Study on Low Carbon Consumption Behavior and Influence Factors of College Student Group

作　　者：杨静[1] 

机构地区：[1]南京工程学院经济与管理学院,江苏南京211167

出　　处：《南京工程学院学报（社会科学版）》2017年第2期57-64,共8页Journal of Nanjing Institute of Technology：Social Science Edition

基　　金：国家自然科学基金项目"企业生态创新的二元作用机制及路径选择研究--以传统制造业为例"(71402071)

摘　　要：基于计划行为理论,探讨心理意识与个体实施成本对大学生群体的低碳消费行为具有怎样的影响。采用江苏省南京市江宁大学城213份样本调查数据,运用结构方程模型进行实证检验,结果表明:(1)大学生心理意识的环境问题认知维度对购买和处理模式存在显著影响,而对使用模式的影响没有通过检验。个人责任认识和低碳消费知识两个维度对低碳消费行为的购买、使用和处理模式均存在显著影响。然而行为效果感知对低碳消费行为的三环节影响都不显著。(2)个体实施成本对低碳消费行为的预测性功能没有通过检验。The shift of people’s consumption pattern to low carbon consumption is one of the key issues of China’s development of low carbon economy. As a special consumption group, college students’ consumption and living habits play an important role in promoting low carbon consumption. Based on the theory of planning behavior, this paper explores the influence of mental consciousness and individual implementation cost on low carbon consumption behavior in college students group. Using 213 sample data in Nanjing Jiangning College Town, this paper carries out empirical tests adopts structural equation model. The results show that： （1） The cognitive dimen-sion of environmental problems of College Students, psychological awareness has significant impact on the purchase and processing model, but the impact of using model is not significant. Personal responsibility realization and low carbon consumption knowledge has significant effects on the purchase, use and processing model of low carbon consumption behavior. However, perception of behavioral has no significant effect on low carbon consumption behavior. （2） Predictive function of individual implementation cost on low carbon consumption behavior didn’t pass the significance test.

关 键 词：低碳消费 心理意识 个体实施成本 大学生群体 

分 类 号：G641[文化科学—高等教育学]