应用型本科商务英语专业实践教学模式研究——从模拟实训到跨境电商实战  

Practice Teaching Mode of Business English Program in Applied Universities:from Simulation Training to Cross-border E-commerce Combat

作　　者：王菲[1] 

机构地区：[1]宁波工程学院,浙江宁波315211

出　　处：《宁波工程学院学报》2017年第2期93-98,共6页Journal of Ningbo University of Technology

基　　金：宁波工程学院2016年高教研究课题(NG160005)

摘　　要：跨境电商蓬勃发展,催生了巨大的人才需求,对应用型本科商务英语专业的人才培养也提出了新的挑战。实践教学作为商务英语专业人才培养的难点和短板,相关教学改革迫在眉睫。利用宁波作为跨境电商综合试验区的区位优势,宁波工程学院商务英语专业积极构建基于"校企合作,产教融合"的跨境电商项目化实践教学模式,尝试从专业知识拓展性的模拟实训转向跨境电商实战化的实践,为应用型本科商务英语专业实践模式的改革提供了一种积极的探索。The vigorous development of the cross-border E-commerce has not only expedited the great demand for talents, but also posed a new challenge to the cultivation of Business English talents in the applied universities. The practice teaching, being both the difficulty point and the weakness point of the related talent cultivation, is of top priority for reform. The Business English Program of Ningbo University of Technology, making use of the regional advantage of being the cross-border e-commerce comprehensive pilot zone, actively constructs the cross-border e-commerce project practice teaching mode based on the principle of ＂the cooperation of school and enterprise and the integration of production and education＂, attempts to shift from the simulation training of professional knowledge to the actual cross-border e-commerce combat, which is a positive exploration into the reform on the practice teaching mode of Business English Program in the applied universities.

关 键 词：商务英语专业 实践模式 探索 跨境电商实战 

分 类 号：G642[文化科学—高等教育学]