动画片中置入式广告探析  

Research on Product Placement in Animation

作　　者：王秀岳[1] 

机构地区：[1]上海大学数码艺术学院,上海201800

出　　处：《艺术与设计（理论版）》2017年第8期70-72,共3页Art and Design

摘　　要：广告无处不在,无时不在。电影中置入广告不稀奇,而在动画片中置入广告对于大众来说是非常陌生的。文章从动画和置入广告的概念着手,分析了广告置入动画的几种手法,以及广告后的表现效果。最后阐明观点,置入式广告和动画协同发展,二者高度结合可以达到双赢结果。Advertising is everywhere, no time is not in. It is not unusual for the film to be put into the film, but it is very strange for the public to put in the advertisement. In this paper, from the concept of animation and placement of advertising, analysis of several methods of advertising into the animation, as well as the performance of the effect of advertising. Finally, to clarify the point of view, the placement of advertising and animation collaborative development, the combination of the two can achieve a win-win outcome.

关 键 词：置入广告 动画 

分 类 号：F713.81[经济管理—广告] J969[经济管理—产业经济]