高职广告设计课程以赛促学模式的实效性研究——以“2016中国大学生广告艺术节学院奖春季赛"为例  

A Study on the Effectiveness of Advertising Model in Higher Vocational Education——Taking "2016 Chinese College Students Advertising Art Festival Award Spring Competition" as an Example

作　　者：周大鹏 

机构地区：[1]广东轻工职业和技术学院艺术设计学院,广东广州510300

出　　处：《新疆职业大学学报》2017年第2期23-25,共3页Journal of Xinjiang Vocational University

基　　金：广东省高职教育艺术设计类专业教指委2015教改项目(201508004);广东省高职院校继续教育教指委2015教改项目(JJGZW201504);广东省高等职业教育品牌专业建设项目(1550202);广东省一流高职院校高水平专业建设项目(A030309)

摘　　要：广告设计课程教学通过导入"中国大学生广告艺术节学院奖"大学生广告专业竞赛为手段,调动学生学习的主动性,学生的综合素质与能力得到全面发展,在促进教师教学水平和教学质量全面提升的同时,丰富了课程教学评价的形式,完善了教学质量评价体系。Advertising design course teaching through the introduction of ＂China University Students Advertising Arts Festival Award＂ college students advertising professional competition as a means to mobilize the initiative of students learning and students＇ comprehensive quality and ability to be fully developed which promotes the teaching level and teaching quality to enhance the overall At the same time, enriched the form of curriculum teaching evaluation to improve the teaching quality evaluation system.

关 键 词：广告设计 学科竞赛 以赛促学 学院奖 

分 类 号：G712[文化科学—职业技术教育学]