从对中国电影的态度看中华文化在海外华人中的传播——对英国华裔青少年的调查分析  

Analyzing Chinese Culture Spread among Chinese Overseas through Attitudes to Chinese Films——An Investigation on British Young Overseas Chinese

作　　者：马琳[1] 刘琛 MA Lin LIU Chen(International Business School, Beijing Foreign Studies University, Beijing 100089, China School of International Journalism and Communieation, Beijing Foreign Studies University, Beijing 100089, China)

机构地区：[1]北京外国语大学国际商学院,北京100089 [2]北京外国语大学国际新闻与传播学院,北京100089

出　　处：《华侨华人历史研究》2017年第3期44-54,共11页Journal of Overseas Chinese History Studies

基　　金：国务院侨务办公室青年课题"海外侨民民族文化传承与传播战略研究"(GQBQ20130005)之成果

摘　　要：论文以英国华裔青少年为例,通过问卷调查,了解中国电影在海外华侨华人中的接收情况,探讨了电影对中华文化在海外华侨华人中传播的作用和效果。论文认为中国电影是华侨华人接触和了解中华文化的重要途径,海外华人对中华文化有强烈的认知渴求,希望从中国电影中获取关于中国"言"、"象"、"意"的多层次、多元认知,他们对历史和当代中国的情况并重,对中国电影的解读体现出其文化间性。电影作为中华文化海外传播的重要窗口,应该增加其内容和形式的多样性,摆脱题材的单一性和对中国的刻板印象,用中国的话语讲好世界的故事,以摆脱文化弱势的处境,彰显中华文化的魅力,让中华文化更好地被华侨华人和世界所接受。This research took young overseas Chinese in the UK as an example. Using questionnaires, it aims to study the reception of Chinese movies by overseas Chinese and the effectiveness of Chinese movies in spreading Chinese culture. The research results indicate that Chinese movies are important channels for overseas Chinese to get in touch with Chinese culture. There is a great demand among overseas Chinese to have more knowledge of Chinese culture. They expect to obtain a three-dimensional of ＂words＂ , ＂image＂, and ＂idea＂, multifaceted understanding of China, both in history and the contemporary society. Their reception of Chinese movies reflected their dual cultural identity. To introduce Chinese culture more effectively to overseas audience, Chinese movies need to have more diversity in terms of the stories they tell and how they tell. Instead of presenting stereotyped images of China, Chinese movies should work on telling universal stories in the Chinese discourse to show the strength and charm of Chinese culture, and to create a better acceptance from overseas Chinese and the world.

关 键 词：英国 华裔青少年 中华文化 文化传播 中国电影 受众研究 

分 类 号：G125[文化科学] J905[艺术—电影电视艺术]