高职“市场调查与预测”课程在教育心理学视域下的教学模式初探  

First Exploration of Higher Vocational "Market Research and Prediction" Course under the View of Educational Psychology

作　　者：刘逸萱[1] 

机构地区：[1]内蒙古电子信息职业技术学院,内蒙古呼和浩特010070

出　　处：《科教文汇》2017年第33期81-83,共3页Journal of Science and Education

摘　　要："市场调查与预测"是高职营销专业一门重要的专业课。本课程在教学中一改传统以知识讲授为主的教学模式,教学模式依据教育心理学中的重要理论进行较为细致、科学的设计。本文主要阐述了关于这门课程在教育心理学视域下的教学情境设计方面的几点心得。＂Market Research and Prediction＂ is a major special-ized course for marketing major in higher vocational education. Inthis course, the traditional teaching model is changed based onknowledge. According to the important theory in educational psy-chology, the teaching model is designed more carefully and sci-entifically. This paper mainly expounds a few points of experi-ence about this course under the view of educational psychology.

关 键 词：高职院校 市场调查与预测 教育心理学 教学改革 

分 类 号：G712[文化科学—职业技术教育学]