商业谚语在高职市场营销课的应用  

The Application of Commercial Proverbs in Higher Vocational Marketing Course

作　　者：韩力军[1] HAN Li-jun(Tourism College ofZhejiang, Hangzhou 3112 31 ,China)

机构地区：[1]浙江旅游职业学院,杭州311231

出　　处：《中小企业管理与科技》2017年第33期81-82,共2页Management & Technology of SME

摘　　要：商业谚语在高职市场营销课教学改革中的应用可以采用将商业谚语与互动教学紧密结合、通过商业谚语完善市场营销课程的设计思路等多种教学形式开展。The application of commercial proverbs in the teaching reform of marketing course in higher vocational colleges can be carried out by combining commercial proverbs with interactive teaching and improving the design idea of marketing courses through commercial proverbs, and many other methods.

关 键 词：商业谚语 市场营销 感性知识 

分 类 号：G712[文化科学—职业技术教育学]