城市与媒介:1936年《大公报》南迁的文化解读  

City and Media: A Cultural Interpretation of Ta Kung Pao's Relocation to Shanghai in 1936

作　　者：徐基中 吴廷俊[2] 

机构地区：[1]华侨大学新闻与传播学院 [2]华中科技大学新闻与信息传播学院

出　　处：《新闻与传播研究》2017年第11期90-108,共19页Journalism & Communication

摘　　要：城市是一种文化形态,影响着栖生于其间的媒介之生长机制及特征。就民营报业层面来看,天津是一个政治氛围与传统文化较为浓厚的城市,"文人办报"为其报业特点;上海作为商业化的现代大都市,则以"商人办报"为取向。《大公报》在1936年设立上海馆,面临着一个如何在海派文化空间及其报业市场中生存的问题。因应城市的不同,沪版在内容、广告、编辑、管理等方面,融入了海派报业的元素,与津版有着一定的差异。但上海《大公报》在求变的同时,文人论政的精神特质始终延续不辍,显示了媒介自身所具有的强大韧性。As a kind of cultural form,city affects the growth mechanism and characteristics of media that grow in the city.Tianjin and Shanghai are different cities,so they have different models of private newspapers.First of all,Tianjin is a city that is more political and relatively more traditional.Literati newspaper is Tianjin's type of newspaper.On the other hand,Shanghai is a modern commercial metropolis,so it has commercial newspapers.The Shanghai version of Ta Kung Pao was established in 1936.How did it survive Shanghai's culture and its newspaper market?In response to the different urban culture,the Shanghai version differentiated itself from the Tianjian version by changing its content,advertisement,edit and management.Nevertheless,it still carried intellectuals'comment on politics,and the spiritual character of the Ta Kung Pao never changed,reflecting its strong resilience.

关 键 词：城市 海派文化 大公报 文人论政 

分 类 号：G219.29[文化科学—新闻学]