互联网时代微信助力下的问题式教学法建构与创新——以《中外广告史》教学为例  

Construction and Innovation of Problem-Based Learning with the Assistance of WeChat in the Internet Era——Taking the Teaching of Advertising History in China and Abroad as Example

作　　者：孙会[1] 

机构地区：[1]河北师范大学新闻传播学院

出　　处：《广告大观（理论版）》2017年第6期81-85,共5页Journal of Advertising Study

摘　　要：互联网时代,信息沟通极其便利,充分利用这一技术优势服务于教学是教改的方向。以《中外广告史》教学为例,借助微信媒体,以学生为主体,以学、思、练为任务,创新已有的问题教学法,使课程学习联系为一体,不受太多的时空限制。一是将课堂知识内容设计为不同的问题,并通过学生课前在网上收集资料和作业作品的讲解和分析,以生动形象的媒体形式,强化对问题的认识和对知识的掌握。二是通过微信指导学生课后自主学习完成设计的问题,并在微信公众号平台上,将其学习成果展示出来,充分激发学生学习的兴趣,也将课堂教学与实践相结合,形成学习的链条,以达到最佳的教学目的。It is the direction of education reform to make full use of convenient information communication in the internet era. Taking the Teaching of History of Advertising in China and Abroad as an example, with the assistance of WeChat and on the basis of student-oriented concepts, taking study, reflection and exercise as main tasks, we try to innovate in present problem-based learning method, which makes the course of study an organic whole not restricted by time and space. F different questions. We can inspire making them better understand the rstly, stude via WeChat, teachers can guide stu various problems stemming from the course content are designed into nts to collect material and works analyses on the internet before class proble dents＇ ms and acquire related knowledge through vivid media forms. Besides ndependent study after class and show their learning results on the WeChat official account platform, which may not only arouse their interests in learning, but also promote the ntegration of teaching and practice, form the learning chain, and finally achieve the targeted teaching objectives.

关 键 词：微信媒体 问题教学法 中外广告史 

分 类 号：F713.80-4[经济管理—广告] G642[经济管理—产业经济]