新媒体时代青少年户外运动“话语”传播策略刍议  

Discussion on the Communication Strategy of "Discourse" for Teenagers Outdoor Sports in New Media Age

作　　者：王社雄[1] 

机构地区：[1]武汉东湖学院基础课部,湖北武汉430212

出　　处：《体育科技文献通报》2018年第2期151-152,共2页Bulletin of Sport Science & Technology

摘　　要：运用文献资料、专家访谈以及逻辑分析等研究方法,基于新媒体背景下对户外运动传播话语服务进行深入研究,一定程度上能够有效解决户外运动传播话语的困厄,话语传播过程在于户外运动互联网信息平台建设、信息维护、信息选择、技能示范、理论讲授、青少年户外运动观念及正确价值观的引导与信息反馈等方面,通过其引导性与教育性,能够在户外运动传播话语新功能的认定和实现方面实现创新性突破。研究结论:全面阐释新媒体时代青少年户外运动传播话语服务方面存在的诸多现实问题和发展的短板,从而提出优化户外运动传播话语服务的有效路径,彰显户外运动的实践价值。Using the research methods of literature, expert interview and logical analysis, this paper makes in - depth research on outdoor sports dissemination services under the background of new media, which could effectively solve the distress of outdoor sports dissemination. The process of discourse includes outdoor sports Interuet information platform construction, information maintenance, information selection, skill demonstration, theory teaching, youth sports concept and the correct value guidance and information feedback. Through its guidance and education, breakthrough innovation could be realized as regards to the cognition and realization on the new features in outdoor sports dissemination. Conclusions： the overall illustration on the practical problems and short board of youth outdoor sports dissemination in the new media era could help in providing effective path for outdoor sports dissemination services, and highlighting the practical value of outdoor sports.

关 键 词：新媒体 青少年 户外运动 传播话语 路径 

分 类 号：G411[文化科学—教育学]