提升高职院校对网络舆论的引导策略的研究  

On Improving Higher Vocational Colleges' Guiding Strategy for Network Public Opinion

作　　者：王召宽[1] 程永高[1] 赵亚玲[1] 白思然[1] 

机构地区：[1]邢台职业技术学院,河北邢台054035

出　　处：《邢台职业技术学院学报》2017年第6期42-45,共4页Journal of Xingtai Polytechnic College

基　　金：2017年度河北省社会科学发展研究课题--"提升高职院校对网络舆论的引导能力研究";项目编号:201703040170

摘　　要：首先从对高职院校的网络舆论现状调查入手,分析其校园舆论传播主要特征;其次针对院校的网络管理存在的"治标不治本"、重"堵塞"轻"疏导、"缺乏实时监控"等问题进行较为详尽的分析;最后重点从"建立网络引导部门"、"建立主流网站舆论阵地"、"建立手机媒体舆论平台"等方面提出合理化建议,引导校园网络舆论健康和谐地发展。Based on the status survey of network public opinion in higher vocational colleges, this paper analyzes the main characteristics of the spread of public opinion and the existing problems such as ― address the symptoms not the cause‖, focusing on ―blocking‖ but not ―guiding‖, ―lack of real-time monitoring‖ and so on, and finally proposes the reasonable suggestions on ―the establishment of network guidance sector‖, ―the establishment of mainstream website for public opinion‖ and ―the establishment of mobile media platform for public opinion‖, in order to guide the healthy and harmonious development of campus network public opinion.

关 键 词：高职院校 网络舆论 引导策略 研究 

分 类 号：G710[文化科学—职业技术教育学]