“饥饿营销”策略产品投放效果的元胞自动机模拟  

Cellular Automata Simulation Study Based on the "Hunger Marketing" Strategy:A case study of Xiaomi Mobilephone

作　　者：张振华 陈若航[1] 张大胤 张泽森[1] 

机构地区：[1]广西师范大学物理科学与技术学院,广西桂林5410041

出　　处：《数学的实践与认识》2017年第24期6-13,共8页Mathematics in Practice and Theory

基　　金：基于计算实验的计算机软件扩散模式及知识产权管理策略研究(71161003)

摘　　要："饥饿营销"作为一种新的营销方式,得到很多企业的青睐和使用,有的企业取得了成功,也有很多的企业以失败而告终,建立了一个元胞自动机模型:从微观角度对"饥饿营销"策略产品投放效果进行模拟研究,通过模拟实验,分析了广告强度、用户临界效用时长和市场规模对产品投放的影响,并对产品投放进行了定量的分析,为企业在实施"饥饿营销"策略时的产品投放给予建议.The hungry marketing, as a new marketing method, is favored and used by many enterprises. But the fact is that some enterprises have achieved success, and some end in failure. In this paper, we establishes a cellular automaton model to study the diffusion of product with ＂hunger marketing＂ strategy form the microscopic view. Still we consider the influence of the factors which include advertising strength, Critical utility length, and Market size impact on product launch quantitatively through numerical simulation. It gives suggestions for enterprises in the implementation of the ＂hunger marketing＂ strategy launched.

关 键 词：饥饿营销 元胞自动机 广告强度 临界效用时长 产品扩散 

分 类 号：F274[经济管理—企业管理]