全面质量管理思想下市场营销课程考核探究  

Research on the Evaluation of Marketing Based on the Total Quality Management

作　　者：赵惠[1] 

机构地区：[1]包头职业技术学院经济贸易管理系,内蒙古包头014035

出　　处：《包头职业技术学院学报》2017年第4期11-13,共3页Journal of Baotou Vocational & Technical College

摘　　要：市场营销课程是一门理论性和实践性都较强的课程,也是经管专业的核心课程,课程的考核方式是课程建设的重要组成部分,文章借鉴全面质量管理思想,对考核方式进行细化和重构,希望从考核的角度引领学生学习方向和方法,提高学生学习效率和主动性。Marketing is a core course of the Economy and Management Program, which combines the theories and practice closely together and the curriculum evaluation is an important part of curriculum construction. Based on the total quality management, assessment methods were refined and reconstructed to lead the students5 learning direction and methods so as to improve the efficiency and initiative of students5 learning.

关 键 词：全面质量管理 高职 市场营销 课程考核 

分 类 号：F713.50-4[经济管理—市场营销] G712[经济管理—产业经济]