消费者对肉制品包装的核心诉求  

The core demand for meat packaging of consumers

作　　者：韦友兵 周辉 扶庆权 刘越 杨林伟 

机构地区：[1]江苏雨润肉食品有限公司,江苏南京210086 [2]南京晓庄学院食品科学学院,江苏南京211171

出　　处：《肉类工业》2018年第3期46-49,共4页Meat Industry

摘　　要：以当下肉制品包装现状为背景,从产品方面和消费方面论述了消费者对肉制品包装的核心诉求。产品方面包括功能、安全、绿色诉求。消费方面包括消费体验感诉求。并通过结合目前的包装技术、包装材料和包装设计理念,分析了如何更好的满足消费者对肉制品包装的核心诉求。The current situation of meat products packaging was taken as background, the core demand for meat packaging from consumer was discussed from the aspects of products and consumption, the aspect of products included function, safety, green demand, and the aspect of consumption included consumption experience feeling demand. Combining with the current packaging technology, packaging materials and packaging design concept, and it was analyzed that how to meet the core demand for meat products packaging from consumers better.

关 键 词：食品包装 肉制品 核心诉求 消费者 

分 类 号：TS206[轻工技术与工程—食品科学] TS251[轻工技术与工程—食品科学与工程]