供给侧视角下我国本科高校应用型育人生态体系设计——以市场营销专业为例  

The Design of Application-oriented Ecological System of Undergraduate Education in China from the Angle of Supply Side

作　　者：李玮[1] 陈玲玲[1] 

机构地区：[1]燕京理工学院国际商学院,河北三河065201

出　　处：《对外经贸》2018年第2期152-153,共2页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：2016-2017年度河北省高等教育教学改革研究与实践项目"基于EPD+SPT的<市场营销>课程教学模式改革探索"(项目编号:2016GJJG331)

摘　　要：随着我国新课改的深入发展,教学模式与教育理念均有大幅创新,在提升教学综合质量的同时,教师期许通过教育体系创新,为社会输送更多优质人才。以市场营销专业为例,从供给侧角度对我国应用型本科高校育人生态体系设计及运作机制建设进行阐述,旨在推动我国高校育人综合能力的进一步提升。With the further development of the new curriculum reform in China, both the teaching model and the educational idea have been innovated greatly. While improving the overall quality of teaching, teachers hope through the education system innovation to transport more high quality talent for the society. This article takes the marketing major as an example, from the angle of supply side to expounds the design and operation mechanism construction of the education ecological system of the applied undergraduate colleges in China in order to promote the comprehensive effectiveness of college education in China.

关 键 词：供给侧角度 高校 应用型 育人生态体系 

分 类 号：G4[文化科学—教育学]