科学的缺位:新媒体环境下的中国气候传播——以在线视频分享网站为例  

The Absence of Science: Climate Change Communication in the New Media Environment in China: A Case of Online Video Sharing Sites

作　　者：胡怡[1] 张雪媚 

机构地区：[1]华中科技大学新闻与信息传播学院,湖北武汉430074

出　　处：《新闻大学》2018年第1期73-80,共8页Journalism Research

基　　金：教育部高等学校基本科研费资助项目"媒介融合背景下传统媒体的转型与升级"(2011WB025)阶段性成果

摘　　要：近年来,气候变化对人类生存和发展所造成的影响受到了国际社会的广泛认可。互联网技术深刻革新着公众的信息接收方式,深入研究新媒体环境下的气候传播现状,对于进一步推进我国公众理解并参与应对气候变化有着重要意义。本研究以在线视频分享网站中与气候变化议题相关的网络视频为研究对象,对其进行内容分析。研究发现,这些视频偏重于呈现与气候变化相关的各种现象乃至于某种刻板化的影像符号;影响后果框架的数量远远超过解决路径框架,且面向普通公众的行动建议不足;对有关气候科学、全球变暖的科学知识的传播稍显薄弱。In recent years,it has been universally recognized that climate change has great effect on human survival and development.The way of knowledge acceptance has also been widely changed by the Internet.In order to promote public's understanding and participation in combating climate change in China,it is of great importance to give a deep research on climate change under the new media environment.The paper focused on videos about climate change in the online video sharing site and employed the method of content analysis.The study found that these videos weighted too heavily toward presenting the phenomena and even some stereotyped image symbols about climate change.The amount of impact frame was far beyond the solution frame and the recommendations to common people was insufficient.In addition,the communication of scientific knowledge about climate change needed to be improved.

关 键 词：网络视频 气候传播 框架分析 

分 类 号：G206.3[文化科学—传播学] X4[环境科学与工程—灾害防治]