“形意兼备”汉字创意设计的标志表现  

LOGO EXPRESSION OF “COMBINING FORM WITH MEANING” CREATIVE DESIGN OF CHINESE CHARACTERS

作　　者：许金友[1] 

机构地区：[1]衢州职业技术学院艺术设计学院

出　　处：《包装与设计》2018年第3期114-115,共2页Package & Design

摘　　要：汉字作为中华民族的文字符号，在世界文字体系中具有非常独特的自身特点。汉字除了具有外在造型的视觉美以外，还具备了内在深刻内涵的表意功能和语言的表音功能，寞现了从里到外的完美结合。以汉字创意设计表现为主的标志设计能充分体现汉字中国化设计的独特风格。Creative design of Chinese characters is one of the important forms of the design and performance of contemporary Chinese logo, as well as an important way to propagate the design identity of China. With the creative design of Chinese characters as a starting point, this paper discusses the unique visual design forms and inner creative thinking modes, as well as the practical design methods and approaches of Chinese characters, so as to achieve the highest state of ＂combining form with meaning＂ creative design of Chinese characters.

关 键 词：创意设计 汉字 文字符号 中华民族 独特风格 标志设计 视觉美 中国化 

分 类 号：TB47[一般工业技术—工业设计]