创业教育与专业教育相融合的本土化模式研究——以高职院校市场营销专业为例  

On the Localization of Integration of Entrepreneurship Education and Professional Education ——A Case Study of Marketing Major in Higher Vocational Colleges

作　　者：董敏[1] 袁晓燕 任淑华[1] DONG Min,YUAN Xiaoyan,REN Shu-hua(Xingtai Polytechnic College, Xingtai, Hebei 054035, Chin)

机构地区：[1]邢台职业技术学院经济管理系,河北邢台054035

出　　处：《邢台职业技术学院学报》2018年第2期27-30,共4页Journal of Xingtai Polytechnic College

基　　金：2017年度河北省社会科学发展研究课题民生调研专项--"创业教育与专业教育相融合的本土化模式研究--以高职院校市场营销专业为例";项目编号:201701944;2016年度河北省社会科学发展研究课题青年课题--"京津冀高等职业教育协同发展研究";项目编号:201604040120

摘　　要：针对国内创业教育与专业教育"两张皮"的现象,文章在介绍了以哈佛大学为代表的聚焦式融合模式、以麻省理工学院为代表的磁石式融合模式和以康奈尔大学为代表的辐射式融合模式之后,着重从以下三个方面对创业教育与专业教育相融合的本土化模式进行了探索:一是研发与专业教育相融合的"嵌入式"理论教学体系;二是探索与专业相融合的"一体化"实践教学体系;三是构建与专业相融合的"跟进性"服务指导体系。Aiming at “Two-Layer” phenomenon in domestic entrepreneurship education and professional education, this article introduces the focused integration mode represented by Harvard University, the magneto integration mode represented by Massachusetts Institute and the radiation integration mode represented by Cornell University. It explores the localization of integrating entrepreneurship education with professional education mainly from the following three aspects： 1. developing the “embedded” theory teaching system integrated with professional education; 2. exploring the “integrated” practice teaching system blended with specialties; 3. the “follow-up” service guidance system integrated with specialties.

关 键 词：创业教育与专业教育 相融合 本土化 模式 

分 类 号：G710[文化科学—职业技术教育学]