开放式创新社区中激励机制对消费者创新行为的影响研究  

The Influence of Incentives Mechanism on Consumers' Innovative Behavior in Open Innovative Communities

作　　者：王莉[1] 金曼慧 WANG Li;JIN Manhui(School of Economics ＆ Management, Tongji University, Shanghai 200092, Chin)

机构地区：[1]同济大学经济与管理学院,上海200092

出　　处：《科学学与科学技术管理》2018年第6期58-71,共14页Science of Science and Management of S.& T.

基　　金：国家自然科学基金项目(71572130;71472137);中央高校基本科研业务费专项资金资助项目(22120180074);上海市浦江人才计划项目(15PJC094)

摘　　要：选取外在激励视角,诠释开放式创新社区中不同的激励机制对消费者创新行为的影响,并借鉴自我决定理论,解释和谐型激情在其中的中介作用,进一步,引入社区规范感知并阐述其在社区激励机制与和谐型激情之间的调节效应。实证结果表明:物质、社区认可和活动等级3个层次的社区激励都对消费者创新行为有显著正向影响,这一影响过程受到和谐型激情的部分中介作用,社区规范感知对前2类激励与和谐型激情间关系的调节效应显著,而在活动等级激励与和谐型激情间关系的调节效应不显著。From the perspective of external incentives, this paper examines the effect of different community incentives on consumers＇ innovative behavior, especially the mediating role of harmonious passion based on self-determination theory. Furthermore, it introduces community norms perception, which moderates the interaction between community incentives and harmonious passion. The empirical results indicated that materials, social, and activity incentives have a significant positive effect on consumers＇ innovative behavior, and the effect is partially mediated by harmonious passion. Community norms perception has a significant moderating effect on the relationship of the two former incentives and harmonious passion, but an insignificant moderating effect on the relationship of activi- ty incentive and harmonious passion.

关 键 词：开放式创新社区 消费者创新行为 激励机制 和谐型激情 社区规范感知 

分 类 号：F273.1[经济管理—企业管理]