共享经济创业的异常模仿行为及其协同治理  

Unusual imitation behavior and cooperative governance of sharing economy and entrepreneurship

作　　者：彭华涛[1] 罗一郎 夏德[1] PENG Hua-tao;LUO Yi-lang;XIA De(School of Management,Wuhan University of technology,Wuhan 430070,Chin)

机构地区：[1]武汉理工大学管理学院

出　　处：《科学学研究》2018年第7期1235-1243,共9页Studies in Science of Science

基　　金：国家自然科学基金资助项目(71772143);国家科技支撑计划(2015BAG08B04);中央高校基本科研业务费专项资金(2018VI074)

摘　　要：共享经济的飞速发展推动了共享经济创业的兴起,但也引发了大量的模仿创业行为,并且其中的异常行为带来了诸多经济和社会问题。本研究以共享单车为例,运用扎根理论编码模型对《人民日报》《光明日报》、新华网等权威媒体资料进行研究,提炼出模仿创业特质、模仿创业异常行为等11个范畴,从而得出共享经济创业的异常模仿行为内在逻辑,并提出＂三制-三监督＂的协同治理机制,其可为推动共享经济创业的规范、理性模仿提供理论依据和决策参考。The rapid development of sharing economy has promoted the rise of the sharing economy,but it has also caused a lot of imitations of entrepreneurial behaviors,and the abnormal behaviors have brought a lot of economic and social problems. By studying shared cycling,this study used grounded theory to research the People＇s Daily,Guangming Daily,Xinhua News and other authoritative media data,and then extracts 11 categories,such as imitating entrepreneurial traits and imitating entrepreneurial deviance. Thus draws the Shared economic entrepreneurship unusual imitation internal logic,and put forward collaborative governance mechanism of ＂Three Governance and Three Supervision＂,it is able to promote the sharing of economic business norms,rational imitation to provide theoretical basis and decision-making reference.

关 键 词：共享经济 扎根理论 异常模仿行为 协同治理 

分 类 号：F270[经济管理—企业管理]