智慧阅读推广:智慧阅读时代的新常态  

Smart Reading Promotion: New Normality in the Age of Smart Reading

作　　者：张泸月[1] 

机构地区：[1]四川师范大学图书馆,四川成都610068

出　　处：《图书馆建设》2018年第7期72-79,共8页Library Development

基　　金：国家社会科学基金项目"基于用户满意度视角的阅读推广服务质量管理研究"的成果;项目编号:16BTQ020

摘　　要：开展智慧阅读推广能促进阅读技术、资源、平台、环境的智能集成,提升读者阅读认知与情感,优化阅读的品质与体验,是智慧阅读时代的现实要求。智慧阅读推广的本质内涵强调"以读者为中心"的服务模式,重视阅读的互融互通,展现出多视角决策的过程。智慧阅读推广生态构成要素包括先进的阅读理念、智能的支撑技术、关联的阅读资源、多元的服务情景、凝聚的关系维度。智慧阅读推广的实现途径为:提倡推广服务的跨界合作,开展读者关系管理,架构个人阅读空间,构建智慧阅读共同体。Smart reading promotion, as a realistic requirement in the age of smart reading, promotes the intelligent integration of reading technology, resources, platform, and environment, enhances readers＇ cognition and emotion, and optimizes reading quality and experience. The essence of smart reading promotion emphasizes the service mode of ＂reader-centered＂, focuses on reading integration and communication, and shows decision process from multiple perspectives. Ecological elements of smart reading promotion include advanced reading concepts, intelligent technologies supporting, related reading resources, multiple service situations and condensed relation dimensions.Approach of wisdom reading promotion is to promote the cross-border cooperation of service, develop reader relationship management, construct personal reading space and establish smart reading community.

关 键 词：阅读推广 智慧阅读 数据挖掘 数据建模 读者关系管理 读者满意度 

分 类 号：G252.1[文化科学—图书馆学]