不良竞争对新产品开发速度与质量的作用研究——政府导向的调节作用  

The Effects of Dysfunctional Competition on NPD Speed and Quality,and the Moderation Role of Government Orientation

作　　者：弋亚群[1] 姬璟 陈玉 YI Yaqun;JI Jing;CHEN Yu(School of Management,Xi＇an Jiaotong University,Xi＇an 710049,China)

机构地区：[1]西安交通大学管理学院,西安710049

出　　处：《科学学与科学技术管理》2018年第7期37-50,共14页Science of Science and Management of S.& T.

基　　金：国家自然科学基金项目(71672142;71272135)

摘　　要：在我国经济、制度转型时期,由于制度不完善等原因造成企业的不良竞争行为,是企业进行创新活动所面临的不容忽视的外部环境因素之一。然而,之前研究相对忽略了关于"不良竞争如何影响企业新产品成功开发"问题的探讨。基于制度理论视角,理论探讨并实证检验了不良竞争对于企业的新产品开发速度和质量的作用机理,并基于企业政治战略理论进一步研究了企业的政府导向对不良竞争与新产品开发速度和质量之间关系的调节作用。通过对192家企业进行问卷调查,实证结果表明:(1)不良竞争促进新产品开发速度但阻碍新产品开发质量;(2)政府导向加强了不良竞争与新产品开发速度之间的关系,并且削弱了不良竞争与新产品开发质量之间的关系。In the transformation period of economy and institution, dysfunctional competition behaviors are important external factors for firms to focus on when they do innovative activities due to incomplete institutions However, previous studies have ignored the question ＇how dysfunctional competition affects the successful development of new products＇. Based on institutional theory, an empirical research examines the effects of dysfunctional competition on NPD speed and quality. And based on corporate political strategy theory, it further explores the moderation effects of government orientation. Based on the survey data from 192 firm samples in China, the empirical results indicate that： （1） Dysfunctional competition promotes the NPD speed but impedes the NPD quality; （2） Government orientation strengthens the relationship between dysfunctional competition and NPD speed, and weakens the relationship between dysfunctional competition and the NPD quality.

关 键 词：不良竞争 政府导向 新产品开发速度 新产品开发质量 

分 类 号：F273.1[经济管理—企业管理] F273.2[经济管理—国民经济]