当代产品设计中的“中国印象”研究  

THE STUDY OF “CHINESE IMPRESSION” IN CURRENT PRODUCT DESIGN

作　　者：王俊涛[1] 刘心悦 肖慧[2] 

机构地区：[1]山东科技大学艺术与设计学院 [2]中国石油大学胜利学院

出　　处：《设计》2018年第16期108-110,共3页Design

基　　金：2014年度山东省艺术科学重点课题<当代产品设计中的"中国印象"研究>(立项号:2014260)的研究成果

摘　　要：社会经济的不断提高,促进了当下人民的生活质量及水平的进一步发展。社会经济的发展带动了人们生活水平的飞跃。如今,人们对产品的追求已经不单单满足于形式,具有深厚文化底蕴和独特创意的产品已成为人们的首选。而随着中国综合实力与日剧增,在国际上的影响也随之深远持久,具有中国文化特色的产品也成为产品市场的核心主力。这些产品以独特的方式代表了中国的国家形象,成为令世界瞩目的"中国印象"。党的十九大报告指出,要讲好中国故事,展现真实、立体、全面的中国,提高国家文化软实力。习近平总书记在十九大报告中也向全党全国人民发出了"坚定文化自信,推动社会主义文化繁荣兴盛"的伟大号召[1]。文章从中国符号与中国传统设计哲学等文化层面入手,结合当前时事政策,对中国传统文化进行深入探究,研究与探索独具"中国印象"的产品设计方式方法,为当下产品设计的发展、提升文化内涵及本质作出深刻思考。The development of social economy has led to a leap in people＇s living standards. Today, people＇s pursuit of products is not only satisfied with the form. Products with profound cultural heritage and unique ideas have become the first choice. With the increasing national strength of China and the gradual expansion of its international influence, products with Chinese cultural characteristics have also become the core of the product market. These products represent China＇s national image in a unique way and have become the ＂Chinese impression＂ which catches worldwide attention. The report of the 19 th CPC National Congress pointed out that we must tell the story of China well, show a true, three-dimensional and comprehensive China, and increase the country＇s culture soft strength. General Secretary Xi Jinping also sent a great call to the entire party and the entire people in the 19 th National Congress to ＂strengthen cultural confidence and promote the prosperity of socialist culture.＂ This article starts with the cultural aspects of Chinese symbols and Chinese traditional design philosophy, and combines current affairs policies to explore the essence of traditional Chinese culture deeply, research product design methods that are unique with ＂China Impressions＂, and think deeply about the development of current product design and promotion of cultural connotation and nature.

关 键 词：中国印象 产品设计 国家形象 文化自信 

分 类 号：J043[艺术—艺术理论]