以赛促教的市场营销专业实践教学与创新研究  

Research on practice teaching and innovation of marketing specialty promoted by competition

作　　者：吴刚[1] 张永强[1] 石泓[1] 王宇洋 WUGang;ZHANG Yong-qiang;SHI Hong;WANGYu-yang(School of Economics and Management,Northeast Agricultural University,Harbin 150030,China)

机构地区：[1]东北农业大学经济管理学院,哈尔滨150030

出　　处：《黑龙江科学》2018年第15期68-69,共2页Heilongjiang Science

摘　　要：市场营销专业教学是一个很特殊的专业,它既有系统的理论知识,还有大量的实践营销活动,只有理论而没有实践的市场营销专业教学是空中楼阁,只有实践而没有系统理论指导的市场营销专业将不能掌握市场营销专业知识的精髓。以赛促教的市场营销专业实践教学创新方法,活学活用市场营销专业理论知识,对提高教学水平和学生实践能力有着重要意义。Marketing professional teaching is a very special profession. It has both systematic theoretical knowledge and a large number of practical marketing activities. Only the theoretical and non-practical marketing professional teaching is a castle in the air. Marketing professionals will not be able to master the essence of marketing expertise. It is of great significance to improve the teaching level and students’ practical ability by using the innovative teaching method of marketing professional practice and promoting the use of marketing professional theory.

关 键 词：市场营销 以赛促教 实践教学 创新方法 

分 类 号：G652[文化科学—教育学]