面向创新思维培养的项目教学设计与实践——以“平面广告设计”课程为例  

Design and Practice of Project-based Teaching Oriented to Creative Thinking——A Case Study of Print Advertisement Design

作　　者：李晓飞 肖月宁[2] LI Xiaofei1,XIAO Yuening 2(1 .School of Media and Communications,Qufu Normal University,Rizhao,Shandong, China 276826; 2.Common Course Teaching Department,Shandong University of Art and Design,Jinan,Shandong, China 25001)

机构地区：[1]曲阜师范大学传媒学院,山东日照276826 [2]山东工艺美术学院公共课教学部,山东济南250014

出　　处：《数字教育》2018年第4期67-72,共6页Digital Education

基　　金：曲阜师范大学教学改革项目"面向创新思维培养的设计类课程体系建设和教学模式探究"(JG16002);曲阜师范大学实验教改项目"面向创新思维培养的‘计算机图文设计’实验项目开发"(SJ201518)

摘　　要：本文从"平面广告设计"课程的特点入手,重构其课程内容,以三个层次的教学项目为依托,采用"案例分析—创意生成—视觉表现—展示评价"项目教学模式,通过思维导图、气泡图、交流讨论等形式促进创新思维的培养。实施项目教学,需要根据学生专业背景选择或重新定义项目,通过思维导图记录、激发思维,实现创意过程的可视化,而且要明确小组成员任务分工,重视评价学习过程,体现评价的公平合理,激励学生学习的自主性。The course Print Advertisement Design has specific characteristics.Beginning with the analysis of this,the content of the course was reconstructed.Based on the teaching projects of three different levels,our instruction model consists of four parts： the analysis of classic cases,the production of creative advertising,the visual presentation and the demonstration evaluation. With the help of mind map,bubble graph,the students form their creative thinking during discussions and communications. In order to implement the project-based teaching model,teachers should choose or redefine projects according to the students＇ learning background.Furthermore,by using the mind map to record and activate thinking,students＇ can realize the visualization of the creative thinking process.In addition,every one of the team members must be assigned specific tasks and the learning process is taken more seriously than the results.As a result,the evaluation process is fair and reasonable and students＇ learning autonomy is motivated.

关 键 词：创新思维 项目教学 设计与实践 平面广告 思维导图 

分 类 号：G40-057[文化科学—教育学原理]