大学生创业视野下网络营销教育研究  

Research on Network Marketing Risk Education from the Perspective of College Students' Entrepreneurship Education

作　　者：林红珍[1] 覃孟桃 LIN Hongzhen;QIN Mengtao(School of Hengda Management,Wuhan University of Science and Technology,Wuhan 430068,China)

机构地区：[1]武汉科技大学恒大管理学院,湖北武汉430068

出　　处：《科技创业月刊》2018年第6期42-44,共3页Journal of Entrepreneurship in Science & Technology

基　　金：国家社会科学基金教育学一般课题"基于创业风险控制的理工科高校创业法律教育"(BIA170192)

摘　　要：网上创业,网络营销必不可少,虚拟的网络世界让虚假广告不仅损害了消费者的利益,对市场经济正当竞争的经济秩序造成极大的破坏,最终会使创业者的创业不可持续。运用文献资料分析及调查研究的方法,论述加强大学生网络营销风险教育必要性的基础上,探索加强网络营销风险教育的对策,主要是优化教学内容,提高教育方式的有效性,加强实践教学,对大学生网上创业网络营销进行科学的指导,以期降低创业风险,提高创业成功率。Network marketing is indispensable for online entrepreneurship. The virtual network world not only damages the interests of consumers, but also destroys the economic order of the fair competition in the market economy, and ultimately makes entrepreneurship unsustainable. By using the methods of literature analysis and investigation, this paper discusses the necessity of Strengthening College Students’ network marketing risk education, and explores the Countermeasures of strengthening the network marketing risk education, mainly optimizing the teaching content, improving the effectiveness of education methods, strengthening practical teaching. We should conduct scientific guidance so as to reduce the risk of venture and improve the success rate of entrepreneurship.

关 键 词：网络创业 网络营销 校企合作 优化 

分 类 号：G647.38[文化科学—高等教育学] F713.504[文化科学—教育学]