论四川白酒产业与旅游文化产业的融合发展  

Coordinated Development of Baijiu Industry and Tourism Culture Industry in Sichuan

作　　者：张凤婷[1] 徐哲[1] ZHANG Fengting;XU Zhe(English Department of Tourism,Chengdu Institute,Sichuan International Studies University,Dujiangyan,Sichuan 611844,China)

机构地区：[1]四川外国语大学成都学院英语旅游系,四川都江堰611844

出　　处：《酿酒科技》2018年第9期123-126,共4页Liquor-Making Science & Technology

基　　金：川酒发展研究中心项目(CJY17-01)

摘　　要：四川是白酒生产大省,也是旅游文化产业大省。本文以白酒产业与旅游文化产业融合发展为主题,论述了白酒产业是最具备产业融合发展时代特征的战略性产业,分析了白酒产业与旅游文化产业的相互依存关系,在此基础上进一步阐述四川白酒产业与旅游文化产业融合发展的可行性,提出了坚持古为今用原则、坚持四川特色原则、坚持探索创新原则等促进四川白酒产业与旅游文化产业融合发展的根本策略。Both Baijiu industry and tourism culture industry are pillar industries in Sichuan province. We believed Baijiu industry has the potentials for coordinated development with other industries, and we analyzed the interdependencies between Baijiu industry and tourism culture industry. On this basis, the feasibility of coordinated development of the two industries in Sichuan was discussed.

关 键 词：四川白酒产业 旅游文化产业 融合 策略 

分 类 号：TS262.3[轻工技术与工程—发酵工程] F592.7[轻工技术与工程—食品科学与工程]