国货运动中的民族焦虑与身份认同——从批评的视角看20世纪前半叶的民族主义商品展示  

National Anxiety and Identity in the Chinese Products Movement From the perspective of criticism to analyze the nationalistic commodity spectacles in the first half of the 20th century

作　　者：芦影[1] Lu Ying

机构地区：[1]中国传媒大学广告学院设计系

出　　处：《艺术设计研究》2018年第3期71-78,共8页Art & Design Research

基　　金：教育部人文社科规划项目"20世纪前半期的中国设计批评研究"(项目编号14YJA760018)的阶段性成果

摘　　要：20世纪初,中国掀起的国货运动是在区隔"国货"和"洋货"的基础上,提倡"中国人要用中国货!"的民族主义行动,它包含的诉求源自多种社会焦虑,也是在危机中谋求发展并实现民族国家的一种特殊实践。本文从批评的角度对20世纪前半叶用以宣传和推广国货的商品展示进行考察,分析针对洋货倾销的威胁和国货意识的薄弱,集中且频繁的国货展览如何使国货运动倡导的民族主义的立场和爱国主义的消费主张得以传播,探寻民族化的商品景观如何引导民众对国货所承载的国家形象及其身份意涵产生认同感。In the early 20 th century, Chinese products movement launched on the basis of distinguishing between ＂domestic products＂ and ＂foreign products＂ by nationalistic advocating with a slogan ＂Chinese people should use Chinese goods!＂ The appeals contained in the national products movement were derived from various social anxieties, also a special kind of practice seeking development and achieving the goals of a nation-state during the crisis. From the perspective of criticism, this paper examines the commodity exhibitions which used to promote Chinese products in the first half of the 20 th century, analyzes how the concentrated and frequent exhibitions of domestic products can advocate the position of nationalism and spread the patriotic consumerism against the threats of foreign products dumping and the weakness in awareness of domestic products, and then to explore how the commodity spectacles can guide the people to generate a sense of national image and identity meaning carried by Chinese products.

关 键 词：国货运动 商品展览 设计批评 民族主义 身份认同 

分 类 号：J05[艺术—艺术理论]