基于OBE教育模式下的汽车市场营销与策划课程教学改革  

The Teaching Reform of the Course of Automobile Marketing and Planning Based on OBE Education Model

作　　者：张彩婷[1] Zhang Caiting(Institute Mechanical and Automobile Engineering,Yinchuan Engery,Ningxia Hui Autonomous Region Yinchuan 75000)

机构地区：[1]银川能源学院机械与汽车工程学院,宁夏回族自治区银川750000

出　　处：《汽车实用技术》2018年第20期249-250,260,共3页Automobile Applied Technology

摘　　要：由于汽车市场营销与策划课程知识点广泛,传统教学中学生被动学习,忽略个体学生间的差异,教学效果较差。基于我校学生特点,文章将OBE教育模式理念引入该课程,采用多种实践教学方式,提高教学质量,从而达到预期的教学目标,为学生就业奠定良好的基础。Because of the wide knowledge of automobile marketing and planming courses, the school students are passive learning, ignoring the differences among individual students, and Based on the characteristics of students in our school, the article introduces the concept of OB course, adopts a variety of practical teaching methods, improves the teaching quality, and teaching goals and lays a good foundation for students ＇work. traditional teaching middle the teaching effect is poor. E education model into this thus achieves the expected

关 键 词：汽车市场营销与策划 传统教学 OBE教育模式 实践教学 

分 类 号：G642.0[文化科学—高等教育学]