说教式展览中的交流与劝导——以“地图的力量”展览为例  

Communication and persuasion in a didactic exhibition: "The Power of Maps" study

作　　者：扎哈瓦.朵琳 亚当.比克夫 大卫.坎斯 奥德丽.金德伦 赵星宇[2] 王思怡[3] Zahava D.Doering;Adam Bickford;David A.Karns;Audrey E.Kindlon

机构地区：[1]密森尼学会 [2]山东大学历史文化学院 [3]浙江大学文化遗产与博物馆学研究所

出　　处：《科学教育与博物馆》2018年第5期313-319,共7页Science Education and Museums

摘　　要：库珀-休伊特国家设计博物馆于1992年推出了"地图的力量"展览。以库珀-休伊特国家设计博物馆中"地图的力量"展览的观众作为研究对象,同时将美国国立肖像美术馆的观众作为对照组,把观众从得知展览到实际参观过程中的思想转变记录下来,从而有效判断展览对观众所产生的影响。调查结果表明,那些即将参观展览的观众要比没有参观展览的观众更容易认同展览所传递的信息,而那些参观完展览的观众则要比即将参观展览的观众更容易认同展览所传递的信息。This article describes a study of ＂the Power of Maps＂, an exhibition presented in 1992 at the Cooper-Hewitt, National Design Museum, in New York City. The study compared the result of surveys administered to visitors at the Cooper-Hewitt as they entered and exited the exhibition with a control group of surveys administered to visitors at National Portrait Gallery in Washington D.C., who had not seen ＂the Power of Maps＂ exhibition. It was found that visitors who were surveyed as they entered the exhibition were closer in agreement with the message of the exhibition than the control group. It was also found that visitors surveyed upon exiting ＂the Power of Maps＂ exhibition were in closer agreement with the message of the exhibition than with visitors who were surveyed to document a change in visitors＇ conceptions about a topic as a result of hearing about or visiting an exhibition and reliably determine the degree to which exhibitions can influence visitors.

关 键 词：“地图的力量” 说教式展览 观众研究 

分 类 号：G265[历史地理—考古学及博物馆学]