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作 者:包大明[1] 郑辽吉[1] 王焕宇[1] 周晓丽[1] 赵艳辉[1] 罗云艳[1] BAO Da-ming;ZHENG Liao-ji;WANG Huan-yu;ZHOU Xiao-li;ZHAO Yan-hui;LUO Yun-yan(School of Tourism and Hospitality,Eastern Liaoning University,Dandong 118001,China)
出 处:《辽东学院学报(社会科学版)》2018年第5期38-45,共8页Journal of Liaodong University:Social Science Edition
基 金:国家社会科学基金项目(15BGL118)
摘 要:采用聚类分析方法,将以丹东为旅游目的地的旅游者分为三类,即美食旅游者、潜在美食旅游者和非美食旅游者;采用回归分析方法,得出影响丹东美食情感形象三个维度,即健康品质、质量与安全、食物吸引性。根据聚类分析结果、回归分析结果,结合旅游资源和美食资源,得出丹东发展美食旅游的优势所在,即特色鲜明的专项旅游资源、丰美的山珍海味资源、良好的美食旅游客源基础、明确的美食旅游努力方向和管理目标。In this study, the tourists with Dandong as the destination were divided into three groups as food tourists, potential food tourists and non-food tourists. It was found that health quality, quality and safety and attraction of the food in Dandong were factors that affected the emotional image of the food. It is concluded that distinctive special the distinctive specific tour resources, the table delicacies from land and sea, the good tourism source, the clear direction and management goals are the advantages for the development of food tourism in Dandong.
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