浅析以创新创业为导向的服装网络营销课程改革  

Analysis on the reform of clothing network marketing course guided by innovation and entrepreneurship

作　　者：缪鸳鸯 Miu Yuan-yang(Huzhou Vocational and Technical College,Huzhou 313000,China)

机构地区：[1]湖州职业技术学院,浙江湖州313000

出　　处：《纺织报告》2018年第9期74-76,共3页

基　　金：湖州职业技术学2018年度校级规划课题(2018CX04)

摘　　要：本课题以"万众创新,大众创业"的国家政策为导向,探讨现行的服装网络营销课程如何进行教学改革,以适应"新零售"模式下的市场人才需求变化,从而提升该课程的实效性,进一步拓宽高职服装专业的就业方向。Based on the national policy of innovation and venture, this paper discusses how to carry out the teaching reform in the current clothing network marketing course to adapt to the talent demand changes in the market. This will im-prove the effectiveness of this course and further broaden the employment direction of higher vocational clothing major.

关 键 词：新零售 创新创业 人才 课程改革 

分 类 号：G712[文化科学—职业技术教育学] TS941.2[文化科学—教育学]