服饰广告与纺织课堂教学的关联  

Connection between Fashion Advertisement and Textile Teaching

作　　者：尚亚力[1] Shang Yali(Changzhou Textile Garment Institute,Changzhou Jiangsu 213164,China)

机构地区：[1]常州纺织服装职业技术学院,江苏常州213164

出　　处：《山东纺织经济》2018年第11期53-56,31,共5页Shandong Textile Economy

摘　　要：服饰广告通过清晰的定位与独特的创意,以单纯、简洁、直观、新颖表现诉求,并通过大众媒体恰如其分有效地传达给消费者,且能短时间内迅速捕捉到消费者的注意力。发挥互联网快速、即时、互动、超大容量与超大空间等特点,将最鲜明最精简最生动的社会公共资源之一服饰广告穿插于纺织课堂教学中,改善加强纺织专业知识传授过程的情感体验和激情互动,适时分析摄取前沿化、潮流化、多元化的纺织行业新材料、新设备、新技术。Through explicit targeting and unique creativity, fashion advertisements impress the public with their simplicity,conciseness, straightforwardness and novelty. Through the social media, clothing advertisements convey the product ideas andconcepts to the potential customers and seize their attention in no time. The Internet can help build a reliable connection betweenfashion advertisements, one of the most distinct, vivid and straightforward public resources, and textile classroom teaching becauseof its quick, timely, interactive, large storage capacity and capability characteristics. By doing so, practical experience and interactionin the process of textile teaching can be improves and enhanced dramatically. In the same time, it also enables students to acquire andanalyze the newest, cutting-edge and diverse textile materials, equipment and technologies.

关 键 词：服饰广告 定位与创意 课堂教学 关联 

分 类 号：G712[文化科学—职业技术教育学]