高校涉农营销专业英语课程开发与建设  

Development and Construction of English Courses for Agricultural Marketing in Colleges and Universities

作　　者：胡学坤[1] HU Xuekun(Xianyang Normal University, Xianyang Shaanxi 712000, China)

机构地区：[1]咸阳师范学院,陕西咸阳712000

出　　处：《农业工程》2018年第10期115-117,共3页AGRICULTURAL ENGINEERING

基　　金：咸阳师范学院横向项目(项目编号:2017XSYH054)

摘　　要：高校针对涉农专业开展英语教学,能够有效改善涉农专业人才英语素质偏低的问题,对涉农营销行业的现代化发展、推动我国涉农营销的国际化发展产生着重要的影响。该文进行了高校涉农营销行业英语课程开发建设的探索,力求为高校涉农专业营销人才的培养提供良好的支持。Colleges and universities has carried out English courses for agriculture-related professionals that could effectively improve low quality of English for agriculture-related professionals,it has an important impact on modernization of agriculture-related marketing industry and promote internationalization of agriculture-related marketing in China. Development and construction of English courses for agricultural marketing profession in Colleges and universities was explored,so as to provide good support for training of marketing professionals in agriculture related majors.

关 键 词：英语教学 涉农营销行业 开发建设 

分 类 号：G642[文化科学—高等教育学]