中国教育公平问题舆情分析及对策研究  

The Status Survey on Educational Public Opinion of Equality

作　　者：王晶[1] 王绍龙[2] Wang Jing;Wang Shaolong

机构地区：[1]成都理工大学 [2]内蒙古师范大学

出　　处：《新媒体与社会》2013年第1期145-165,共21页New Media and Society

基　　金：上海交通大学舆情研究实验室“教育舆情”项目的阶段性成果,项目负责人:谢耘耕

摘　　要：教育公平问题一方面是教育系统本身的问题,另一方面又是涉及社会阶层流动的更宏观的社会问题,它与社会经济、人自身的发展密切相关。2011—2012年,中国教育类舆情事件频发,越来越引起人们的关注,教育公平问题也频频作为教育领域的焦点被讨论。具体的舆情特点如下：网民和媒体对教育公平问题的关注主要集中于每年3月、6—7月和9—10月;我国东部地区一线城市的网民对教育公平问题的关注度较高;高等教育、义务教育和学前教育是在教育公平问题上受到争议较多的教育阶段,而考试招生的教育公平缺失是造成高等教育和义务教育问题备受关注的重要原因;在对教育公平问题进行首先曝光的媒体中,传统媒体所占的比例居高;意见领袖利用新媒体积极引导舆论,掀起舆论高峰。本文基于以上教育舆情的特点,探究相关责任主体在处理教育公平问题时所采取的舆情应对策略,分析其传播过程中的得失,以期为我国政府解决教育公平问题、促进教育事业健康发展提供一些具有参考价值的思路。On one tern. On the other hand, hand, it is educational equality a problem related to is rooted in education syssocial class flowing, social economy and personal development. In 2011 -2012, more and more people paid attention to the education public opinion events. As a remarkable event, educational equality was always discussed. Special characteristics as follows： the neffzens and media tocused on educational equality in March, June and July, September and October of each year; the netizens from the eastern part and first-tier cities of China had high degree of concern ; due to the lack of education equity in admission examination field, higher education, compulsory education and preschool education were the most controversial educational issues media＇s first exposure ratio was slightly higher than that of new me d leaders used of new media actively guide network opinion. Theretore, traditional la ; th IS paper based on these views in order to explore the problems of main responsibility in dealing with educational equality and provide some practical ideas about educational equity for our government.

关 键 词：教育公平 网络舆情 传播特点 应对策略 

分 类 号：G521[文化科学—教育学] G206[文化科学—教育技术学]