应用型本科高校基于校企合作开发管理通识类教材的探索  

A Study on Development of General Management Textbooks in Application-oriented Universities Based on School-enterprise Cooperation

作　　者：张少卿 张天津 ZHANG Shao-qing;ZHANG Tian-jin(Chen Shouren Business and Information School at Quanzhou Normal University,Quanzhou Fujian 362000,China;Xiamen Hongfa Electroacoustic Co.,Ltd.,Xiamen Fujian 361021,China)

机构地区：[1]泉州师范学院陈守仁工商信息学院,福建泉州362000 [2]厦门宏发电声股份有限公司,福建厦门361021

出　　处：《吉林工程技术师范学院学报》2018年第11期78-80,共3页Journal of Jilin Engineering Normal University

基　　金：泉州师范学院社会科学研究课题(H17023)

摘　　要：高质量的应用型教材开发是应用型本科高校实践教学建设的一项重要内容。随着应用型本科院校转型建设的发展,急需重新开发一批与实践教学密切相关的应用型教材。以校企合作为突破口,结合陈守仁工商信息学院人才培养模式转型需求,分析传统管理通识类教材存在的主要问题,提出基于校企合作开发管理通识类教材的思路,探索高质量应用型教材建设的路径和方式。Development of quality application-oriented textbooks is an important part of the construction of practical teaching in application-oriented universities because they are in urgent need of these textbooks in their reconstruction. In the paper below, an analysis was made of the principal problems in traditional textbooks, followed by some ideas to develop new and high quality application-oriented textbooks of general management education on the basis of school-enterprise cooperation, aiming to meet the requirements for the transformation Chen Shouren Business and Information School in the reorientation of its talent cultivation.

关 键 词：校企合作 应用型 教材开发 管理通识类教材 

分 类 号：F203.9[经济管理—国民经济]