中国本土企业提升核心竞争力的权变观点  

Tactics to Upgrade the Essential Competitiveness of Chinese Domestic Enterprises

作　　者：张洪吉[1] 崔援民[1] 

机构地区：[1]天津大学管理学院,天津300071

出　　处：《山西财经大学学报》2002年第4期53-56,共4页Journal of Shanxi University of Finance and Economics

摘　　要：对于精英型、跨国性、顶尖级的少数企业来说 ,核心竞争力的锻造是它们成功的法宝 ,也是它们必然的选择。对于大多数中国本土企业来说 ,它们的营销能力还十分有限 ,从总体上看是患了“乏钙症”。企业核心竞争力的物化结果在现实中表现为营销能力 ,绝大多数中国本土企业首先要提升市场营销能力。For the few outstanding top transnational enterprises, the forging of their essential competitiveness is the key to their success and therefore a natural choice for them while the majority of Chinese domestic enterprises are so limited in their marketing potential that they seem to be suffering a general malnourishment. The materialization of the essential competitiveness for the enterprises is their management capacity in real situations. The majority of Chinese domestic enterprises must get their marketing potential reinforced first thing in the world.

关 键 词：中国 本土企业 市场营销力 核心竞争力 权变观 企业 

分 类 号：F271[经济管理—企业管理] F279.21[经济管理—国民经济]