CI工程在重庆名牌产品战略中的运用  

Application of Corporate Identity Engineering to Chongqing Famous Brand Strategy

作　　者：孙元明[1] 

机构地区：[1]重庆社会科学院科研处,重庆400020

出　　处：《重庆商学院学报》2002年第5期5-7,共3页Journal of Chongqing Institute of Commerce

摘　　要：本文对CI工程与重庆名牌产品战略的关系做了初步探讨;对CI工程在重庆名牌产品战略中运用的目的、意义和原则进行了论述;从实用的角度提出了如何在重庆名牌产品战略中通过CI工程的理念、方法和技巧进行具体操作的方案和程序。The purpose, importance and principle of Corporate Identity Engineering of famous brand strategy in Chongqing as well as relationship between Corporate Identity Engineering and famous brand strategy are discussed. Ideas, methods, skills and operation procedures about how to implement the strategy are put forward.

关 键 词：重庆 名牌产品战略 CI工程 城市形象 企业识别系统 

分 类 号：F279.2[经济管理—企业管理]