高职院校营销专业创新创业人才培养模式研究  

Research on the Training Mode of Innovation and Entrepreneurship of Marketing Talents in Higher Vocational Colleges

作　　者：张莉[1] ZHANG Li(Sichuan Business Vocational College,Department of Economy and Trade,Chengdu,Sichuan 611131,China)

机构地区：[1]四川商务职业学院经济贸易系,四川成都611131

出　　处：《教育教学论坛》2016年第41期236-238,共3页Education And Teaching Forum

摘　　要：受国内外经济形势的影响,高职毕业生的就业形势和就业压力将变得更加严峻。在这样的新形势下,加强大学生创新精神和创业能力的培养已成为高校人才培养的战略性问题。全面开展切实有效的创新创业教育,营造创新创业教育氛围,进一步加强对学生创新精神与实践能力的培养,以主动适应复杂多变的周边环境,积极应对未来世界的严峻调整,成为我们高等职业教育改革的重要任务。Affected by the economic condition at home and abroad,the employment situation of graduates of highervocational colleges and employment pressure is getting tighter and tighter. Under such new situation,how tostrengthen the cultivation of students' innovative spirit and entrepreneurial ability has become a strategic issue in the cultivationof talents in colleges and universities. To carry out a comprehensive effective innovation and entrepreneurshipeducation,to create educational atmosphere in innovation and entrepreneurship education,to further strengthen the cultivationof students' innovative spirit and practical ability,to actively adapt to the complex surrounding environment,andto actively respond to severe adjustment of the future of the world has become an important task of the higher vocationaleducation reform.

关 键 词：高职院校 营销 创新创业 人才培养 

分 类 号：G718.5[文化科学—职业技术教育学]