加强校企协同创新 提升创业教育实效  

Strengthening School-enterprise Co-operation and Innovation,Improving the Effectiveness of Entrepreneurship Education——A Case study to Marketing Major of Guangzhou City Polytechnic

作　　者：陈晓华[1] CHEN Xiao-hua(Department of Commerce , Guangzhou City Polytechnic, Guangzhou 510405, China)

机构地区：[1]广州城市职业学院商贸系,广东广州510405

出　　处：《广州城市职业学院学报》2016年第2期40-43,共4页Journal Of Guangzhou City Polytechnic

摘　　要：开展学生创业教育和创业实践离不开学校的主导和企业的支持。市场营销专业近十年的创业实践探索发现学生的创业成败受到自身原因和创业环境、创业资金等因素的影响。只有通过加强校企协同创新,为创业学生营造人才培养的软硬件环境,才能促进和协助学生开展创业创新,为学生创业提供有效保障。To carry out education on helping students starting a business could not be smooth without the colleges, guidelineand supports from enterprises. T h e team of Marketing major of Guangzhou City Polytechnic has carried out the research of h o wstudents start a business since a decade before. This team finds that the success of founding a business is influenced by certainconditions, such as the environment, fund and students themselves. Only the school-enterprise cooperation and innovation canprovide the environment for students to start a business. A n d only it can promote and assist students to start a business and m a k einnovations in the future.

关 键 词：创业教育 校企合作 协同创新 

分 类 号：G521[文化科学—教育学]